2024: Welcoming a Year of Phenomenal Possibilities

Dear 2023,

As I sit here reflecting on our incredible journey together, I can't help but express my gratitude and admiration for all the remarkable projects we embarked on. You were the year of dreams turned into reality, of challenges conquered, and of endless opportunities.

Allow me to take a moment to recount some of the highlights from our glorious year and build excitement for what lies ahead in 2024.



The Kalakuta Fashion Show: One of our proudest accomplishments, the Kalakuta Republic Fashion Show, was not just a display of extravagant designs and creativity. It was a testament to the power of showcasing Fela Kuti's indelible musical influence and Ashluxe's unique approach to luxury, fusing traditional elements with contemporary aesthetics and bringing together the realms of fashion and music. This event created an immersive experience that left hearts pounding and minds inspired. As we bid farewell to 2023, I am thrilled to embrace fresh inspirations and see how the fashion industry evolves in 2024.



The Yaart Projects: When art meets innovation, magic happens! Among the many projects that shaped my journey alongside you, the Yaart projects hold a special place in my heart. Collaborating with skilled artists, these projects pushed the boundaries of imagination and transformed how we perceive art, leaving a lasting impact on the artistic landscape of our time. In 2024, I eagerly look forward to the impactful transformations this project will bring to our lives.


The Business of Fashion 500 Recognition: It is with great pride that I reminisce about the day we received the prestigious recognition from The Business of Fashion 500. This acknowledgement affirmed our relentless pursuit of excellence and commitment to transforming the fashion industry. Being mentioned among the top global visionaries in fashion was a testament to our unwavering dedication and encouraged us to reach even greater heights. In 2024, I am excited to push boundaries further, seeking innovative collaborations and disrupting the status quo.


The Olympiad Movie: Lights, camera, action! We embarked on a journey to tell a story that touched hearts and inspired minds. The Olympiad movie was more than just a film, from capturing the adrenaline rush of athletes (diverse talents) to fostering collaboration to create a cinematic masterpiece that resonated with audiences globally. This experience painted a vivid tapestry of human perseverance. It brought me immense joy to witness the power of storytelling and captivating cinematography, creating emotional connections and inspiring millions. In 2024, I hope to contribute to more meaningful narratives that move hearts and ignite change.


The Vertical Rave Music Festival: If there was one night that will forever reverberate through time, it is the Vertical Rave Music Festival. This event reimagined the traditional music festival by taking it to new heights—literally. Stacked stages soared high above the ground, immersing attendees in a symphony of lights, sound, and energy. The Vertical Rave (2nd Edition) sparked a paradigm shift in the music industry, challenging conventions and opening doors to boundless creativity. The immersive soundscape set against a breathtaking stage created an unforgettable memory etched in the hearts of all who attended.

As we enter 2024, I eagerly await the next evolutionary wave in musical experiences.


The Consumer Experience Pop-up in London: Crossing borders and venturing beyond the expected, we curated a consumer experience pop-up in the heart of London. This extraordinary event fused innovation with real-world interactions for the differently abled, offering a unique journey that captivated the senses. Guided by feedback and inspiration from our customers, we crafted an experience that set new standards for consumer engagement. 


Now, as I stand on the precipice of 2024, I am filled with boundless excitement and anticipation for what lies ahead. We will embark on new adventures, dream bigger, and continue to shape the world around us.

To all those who have supported us on this remarkable journey, thank you for your unwavering belief in our vision. As we move forward, I invite each and every one of you to join us in embracing the wonders that await us in 2024. Together, let us create a year that will be remembered as the pinnacle of extraordinary achievements.


With love and anticipation,

Yinka Ash 

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